Farmers’ WelfareThe tea sector in Indonesia contributes to the welfare of rural communities. Tea cultivation is a labor-intensive enterprise, providing jobs for millions of villagers. In fact, for decades, the majority of Indonesian tea plantation areas were managed by farmers.
Even though drinking tea is the culture of the Indonesian people, and the trend of global tea consumption continues to increase, the welfare of tea farmers has not yet improved. Per year 2021, the percentage of poor people in tea-producing regencies still reached 10%.
The challenges faced by tea farmers to improve their welfare arise from many sides. From those directly related to tea cultivation, such as a lack of knowledge and technical support for tea cultivation, to matters that depress the business climate of smallholder tea plantations, including the widespread use of low-quality imported tea and a lack of support for the original products of tea farmers.
In line with the Sustainable Development Goals which state that all forms of poverty must end, we continue to strive to improve the welfare of tea farmers through various means, including:
- Increasing the capacity of farmers to improve the quality and quantity of farmers’s tea
- Advocating a good business climate for farmers’ tea
- Promote farmers’ tea products